The Coca-Cola Ice Bottle is an innovative creation that combines eco-friendliness with refreshment.
Created for the summer season, the bottles made entirely of ice debuted on a beach in the hot climate of the beautiful Cartagena in Colombia. Ogilvy & Mather were the creative masterminds behind the ingenious campaign.
According to Toxel blog, the “Coca-Cola label wrapped around the bottle will protect your hand and the bottle itself will melt away after you use it. No need to recycle.” The Coca-Cola Ice Bottle was a success with a palpable enthusiasm from the public with people willing to pay a higher cost for the commodity of this refreshing packaging. The success of this campaign leaves me enthused for the release of this packaging in North America.