Pepsi has become a globally recognized brand, but the Pepsi bottle design has never really been able to compete with the classic, curvy glass Coca-Cola bottle. To give Pepsi a fresh new edge, O-I New Product Development and Innovation reimagined the bottle with a literal twist. These premium bottles for the classic version of Pepsi is simple, featuring an asymmetrical design that is just as aesthetically pleasing as it is practical—the bottle is designed to handle internal carbonation and vertical loads.
Since there's a huge market for Pepsi, the new bottle is made to have a cool, youthful appeal, as well as a nostalgia factor for those who used to enjoy the soda in their youth.
Twisted Soda Bottles
More Stats +/-
Hype-Inducing Halftime Shows
Ergonomic Bottle Repackaging
Obsessive Vending Machine Blogs
Social-Powered Vending Machines
Elegant Feral Repackaging
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.