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A New Pepsi Bottle Design Brings a New Look to the Classic Beverage

 - Jul 4, 2014
References: o-i & thedieline
Pepsi has become a globally recognized brand, but the Pepsi bottle design has never really been able to compete with the classic, curvy glass Coca-Cola bottle. To give Pepsi a fresh new edge, O-I New Product Development and Innovation reimagined the bottle with a literal twist. These premium bottles for the classic version of Pepsi is simple, featuring an asymmetrical design that is just as aesthetically pleasing as it is practical—the bottle is designed to handle internal carbonation and vertical loads.

Since there's a huge market for Pepsi, the new bottle is made to have a cool, youthful appeal, as well as a nostalgia factor for those who used to enjoy the soda in their youth.