Central to Canadian culture is the Hudson’s Bay Company’s (HBC) iconic point blanket with its unforgettable combination of red, green, yellow and indigo stripes.
Recently spotted in Vancouver enjoying the Olympic festivities were Canadian actor Hayden Christensen and actress girlfriend Rachel Bilson donning some very Canadian apparel--Hayden in an red HBC winter parka and Bilson wearing the latest version of the point blanket coat made by Canadian fashion label Smythe.
As the aftermath from the Vancouver 2010 Olympics continues, be prepared to see more and more people wearing the red, green, yellow and indigo stripes!
Key Themes Behind This Trend
- Canadian Themed Fashion
- Opportunity for Canadian fashion brands to capitalize on the increasing popularity of Canadian cultural style revivals.
- Retro Design Revival
- Opportunity for designers to incorporate vintage and retro design elements into their products for a unique, nostalgic appeal.
- Iconic Cultural Symbols
- Opportunity to incorporate culturally significant symbols and motifs in fashion and design to appeal to consumers' sense of patriotism and identity.
Where This Applies
- Fashion
- Canadian fashion brands can take advantage of the revival of Canadian cultural style to create new lines and attract a wider market.
- Design
- Designers can incorporate vintage and retro design elements into their products for a unique, nostalgic appeal, especially in the Canadian market.
- Tourism
- Canadian tourism industry can promote cultural symbols such as the HBC's point blanket to attract more visitors seeking authentic cultural experiences.
