The J.Crew Lacoste collection is an exciting collaboration between the two brands. With a focus on heritage through the use of an exclusive archive version of the Lacoste alligator logo, it is comprised of a range of polo shirts that are perfect for the upcoming spring and summer seasons. The J.Crew Lacoste collection spans departments for women, men and children to ensure that the whole family is taken care of when it comes to this classic look.
Available in a variety of colors, it will be hard to go wrong with the J.Crew Lacoste collection. Tom Mora, Head of Women's Design, J. Crew, says, "Lacoste is an iconic heritage brand with a long company history which we admire. We were honored to collaborate with the Lacoste team to bring back an archival alligator which will be exclusively for J.Crew."
Key Themes Behind This Trend
- Collaborative Fashion
- Opportunities for brands to combine heritage and design through collaborations and exclusive logos.
- Family Collections
- Creating matching styles across age groups for families who want to showcase their fashion sense together.
- Archival Design
- Using archival designs to create unique and exclusive collections that appeal to consumers who appreciate the heritage of iconic brands.
Where This Applies
- Fashion
- The fashion industry can explore collaborative collections and exclusive heritage logos to differentiate from competitors and appeal to consumers.
- Retail
- Retailers can create family collections that appeal to consumers who want to match or coordinate their outfits.
- Merchandising
- Companies in the merchandising industry can use archival designs to create unique and exclusive collections that consumers can't find elsewhere.
