Hudson’s Bay Company recently announced that they will be equipping their North American stores with retail beacons. The company will fit select Lord & Taylor and The Bay shops with location-aware Bluetooth LE iBeacon technology.
Aiming to enhance the shopping experience of consumers, this technology will be set up across specific merchandising areas, ultimately notifying shoppers of pricing and stock information along with in-store promotions that they can participate in.
This technology also allows shoppers to curate looks online prior to visiting a store and will lead them to those specific items when they are at their destination. The Hudson's Bay Company is not the first department store to equip their locations with retail beacons and follows in the footsteps of shops like Macy's and Bloomingdales.