Come May 2014, you can enjoy the taste of birthday cake -- even if it’s not you’re birthday – with new birthday cake flavored M&M's. The chocolate candy has been expanding its range of flavors, with its most recent addition being pumpkin spice-flavored candies.
So far, M&M's has yet to release any details, like whether or not this will be a permanent or limited edition flavor, or the type of birthday cake it will be modeled after. I, for one, will be satisfied with any cake flavor – whether it be chocolate, vanilla, or a combination of the two, I’m sure it will taste delicious! Look out for these mouth-watering candies in May. Until then, keep noshing on the classic flavors that M&M's have to offer!
Key Themes Behind This Trend
- Cake-flavored Candies
- A trend of innovating classic candies by adding cake-flavored variants.
- Flavor-based Product Diversification
- The trend of offering new flavors of popular products to attract new buyers.
- Seasonal Flavor-marketing
- A trend to launch limited edition, seasonal flavors to create demand in the market.
Where This Applies
- Confectionery
- The confectionery industry can introduce new cake-flavored products to attract new buyers and increase sales.
- Food Retail
- The introduction of cake-flavored candies in food retail could create demand for new and unique flavors in the industry.
- Foodservice
- The foodservice industry can offer cake-flavored desserts and candies to attract new customers and bring in more revenue.
