Just as Cheetos coats your fingers with a fine cheesy orange powder, Frito-Lay's newest snack, Sweetos, will likely do the same with sweet cinnamon sugar.
While Cheetos are synonymous with cheese, the Cinnamon Sugar Puffs borrow the classic Cheetos texture and combine it with a flavor that's sweet instead of savory. Instead of having an elongated shape, these puff snacks are twisted to look like a baked good and feature a brownish cinnamon color. These snacks are set to hit stores in late February, offered as a limited edition Easter snack. There's also talk of developing more Sweetos flavors, which will likely be dependent on the success of how these sweet Cheetos-inspired snacks are received by the masses. If you're already a fan of Cheetos and have a sweet tooth, these snacks could become a new favorite.
What Makes This Trend Stand Out
- Sweet Puff Snacks
- Creating puff snacks with sweet flavors instead of savory ones
- Limited Edition Snacks
- Releasing snacks as limited editions to create hype and anticipation
- Exploring New Flavors
- Developing new flavors based on the success of existing snacks
Sectors Adopting This
- Snack Food Industry
- Opportunity for snack food companies to create sweet alternatives to popular savory snacks
- Seasonal / Holiday Snack Industry
- Potential for snack companies to release limited edition snacks tied to specific holidays or seasons
- Flavor Innovation Industry
- Market for companies to experiment and develop new flavors for snack products based on consumer preferences
