Just in Time for Halloween, Frito-Lay is Adding New Cheetos Prezels
Katherine Pendrill — October 26, 2023 — Lifestyle
References: brandeating
Just in time for the ultimate snacking season – Halloween – Frito-Lay has expanded its Cheetos product lineup with the debut of new Cheetos Prezels.
Just as the name suggests, the new Cheetos Prezels are a cross between crunchy pretzels and cheesy Cheetos cheese puffs. More specifically, each piece is a salty, ribbon-shaped wheat pretzels coated in a dusting of Cheetos cheese powder on one side (while the other side is plain). The pretzels also come in two flavors: Cheetos Pretzels Cheddar and Cheetos Pretzels Flamin' Hot. Naturally, the former is cheesier, while the Cheetos Pretzels Flamin' Hot variety packs a spicy punch.
Both the new Cheetos Pretzels Cheddar and Cheetos Pretzels Flamin' Hot can be found now at retailers nationwide in 10-ounce bags, as well a three-ounce bags that are perfect for snacking.
Image Credit: Frito-Lay
Just as the name suggests, the new Cheetos Prezels are a cross between crunchy pretzels and cheesy Cheetos cheese puffs. More specifically, each piece is a salty, ribbon-shaped wheat pretzels coated in a dusting of Cheetos cheese powder on one side (while the other side is plain). The pretzels also come in two flavors: Cheetos Pretzels Cheddar and Cheetos Pretzels Flamin' Hot. Naturally, the former is cheesier, while the Cheetos Pretzels Flamin' Hot variety packs a spicy punch.
Both the new Cheetos Pretzels Cheddar and Cheetos Pretzels Flamin' Hot can be found now at retailers nationwide in 10-ounce bags, as well a three-ounce bags that are perfect for snacking.
Image Credit: Frito-Lay
Trend Themes
1. Snack Hybridization - The introduction of Cheetos Prezels represents a trend of combining two popular snack foods into one, offering consumers a unique snacking experience.
2. Flavor Variety - The two flavors of Cheetos Prezels, Cheddar and Flamin' Hot, cater to consumers' diverse taste preferences and provide options for different flavor experiences.
3. Seasonal Snacking - The release of Cheetos Prezels in time for Halloween taps into the demand for seasonal-themed snacks, appealing to consumers looking for festive and novelty treats.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the trend of snack hybridization by developing innovative combinations of popular snacks to attract customers with new and exciting products.
2. Seasonal Retail - Seasonal retail businesses can take advantage of the trend of seasonal snacking by offering a variety of festive and novelty snacks, like the Cheetos Prezels, to enhance customers' holiday shopping experiences.
3. Flavor and Seasoning Manufacturers - Flavor and seasoning manufacturers have an opportunity to create diverse and unique flavor profiles, like the Cheddar and Flamin' Hot flavors in Cheetos Prezels, to meet the demand for flavorful and spicy snacks.
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