Sweet Cinnamon-Dusted Chips

Frito-Lay is Releasing New PopCorners Cinnamon Crunch This Fall

If you've ever wished there was a deliciously sweet, but extra crunchy alternative to snickerdoodle cookies, Frito-Lay has you covered with the new PopCorners Cinnamon Crunch chips.

For those unfamiliar, PopCorners are air-popped, never-fried that come in both sweet and savory flavors. The latest addition to the brand's lineup is PopCorners Cinnamon Crunch, which is a sweet new flavor option that's perfect for fall. This puffed chip features the warm and delicious taste of brown sugar and cinnamon, but with the deliciously crispy texture of a chip.

The new PopCorners Cinnamon Crunch chip makes its debuted alongside Frito-Lay's other fall 2022 offerings, including Cheetos Bolitas and SunChips Black Bean in both Spicy Jalapeño and Southwestern Queso flavors.

Image Credit: Frito-Lay

Sweet Chip Alternatives
The release of PopCorners Cinnamon Crunch chips creates an opportunity for snack companies to innovate sweet, crunchy alternatives to traditional cookies and sweets.
Puffed Chips
PopCorners Cinnamon Crunch's puffed chip texture creates an opportunity for snack companies to explore new textures and flavors in the chip industry.
Seasonal Flavor Launches
Frito-Lay and other snack companies can expect to see continued success with limited edition seasonal flavor launches that appeal to consumers' changing preferences throughout the year.

Sectors Adopting This

Snack Food
The snack food industry has an opportunity to differentiate itself by exploring unique flavors and textures, such as the sweet and crispy PopCorners Cinnamon Crunch chips.
Cookie Snacks
PopCorners Cinnamon Crunch chips creating an opportunity for companies to innovate new cookie-flavored and textured snacks.
Seasonal Goods
The release of limited edition seasonal flavors like PopCorners Cinnamon Crunch creates an opportunity for snack companies to leverage consumer demand for seasonal goods and create new product lines.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 84%
Freshness 13%