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A Bathing Ape Pepsi Cans Elevate Soda to Culture Symbol

 - Aug 23, 2012
References: coca-cola & hypebeast
The A Bathing Ape Pepsi cans are a collaborative design effort that is going to be expanded to t-shirts, umbrellas and other products. A Bathing Ape and Pepsi have joined forces to release the limited edition 'MOONFACE LOGO' camo can. The can will come in blue or brown camouflage print and each can will feature the ape Moonface, which is a standard for the A Bathing Ape brand.

The A Bathing Ape Pepsi cans were released in Circle K convenience stores in Hong Kong on August 13th. Other select locations will carry the blue cans starting on September 13th. More and more companies have been engaging in collaborations with artists and designers. It is a wise strategy as it elevates the brand above being simply a product and makes it a part of culture.