BAPE and Bandai Namco Gundam Installs Four Custom Statues in Shanghai
Amy Duong — November 17, 2025 — Art & Design
References: instagram
BAPE and Bandai Namco Gundam Collaboration installs four custom statues in Shanghai for the upcoming Bandai Namco Carnival 2025, with designs drawn from BAPE, AAPE, BABY MILO and APEE lines. The statues are displayed at the West Bund Dream Center and each one reinterprets a Mobile Suit with streetwear aesthetics including camo patterns, bold branding and urban styling. The installation merges Japanese mecha heritage with street fashion culture, using large-scale sculptures to engage both gaming and style fans in a shared environment.
The custom works serve as physical touchpoints for the Carnival event and highlight how lifestyle and entertainment brands continue to collaborate through spatial design. The project underscores the global appeal of both Gundam and BAPE by situating the intersection at a prominent public venue, creating a new form of branded spectacle.
Image Credit: BAPE
The custom works serve as physical touchpoints for the Carnival event and highlight how lifestyle and entertainment brands continue to collaborate through spatial design. The project underscores the global appeal of both Gundam and BAPE by situating the intersection at a prominent public venue, creating a new form of branded spectacle.
Image Credit: BAPE
Trend Themes
1. Fashion-gaming Collaborations - Merging streetwear aesthetics with iconic gaming franchises creates a hybrid culture that appeals to diverse fan bases.
2. Experiential Installations - Utilizing large-scale sculptures for brand events transforms public spaces into interactive experiences that draw in audiences.
3. Urban Streetwear Influence - Incorporating camo patterns and bold branding into traditional designs showcases the expanding influence of urban streetwear culture on mainstream media.
Industry Implications
1. Fashion - Streetwear labels collaborating with different cultural sectors demonstrate the fashion industry's evolution towards cross-cultural integration.
2. Gaming - The integration of gaming iconography into lifestyle events highlights dynamic shifts in the gaming industry towards broader cultural relevance.
3. Event Marketing - Leveraging spatial design and artistic installations at events exemplifies innovative strategies in the event marketing industry to captivate audiences.
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