Spiced Pumpkin Burgers

Umami Turns a Popular Fall Beverage into Pumpkin Spice Flavor Burger

During the fall season, the pumpkin spice flavor is one that tons of people look forward to in beverage form. Since then, it's been worked into a variety of recipes for sweets like cookies, donuts and cakes, but now Umami is introducing pumpkin spice in a new way with a burger.

The Pumpkin Spice Latte Burger from Umami is being offered as a limited edition seasonal fall treat, featuring a beef patty, pumpkin pie spiced mascarpone and Japanese pumpkin that's all topped off with a roasted garlic aioli sauce and a drizzle of coffee molasses. Although you might not expect that the creamy pumpkin flavors could be translated into a burger, the spiced cheese is what makes the best imitation of the steamed milk and whipped cream.

Pumpkin Spice Flavor
Opportunity to explore innovative ways to incorporate pumpkin spice flavor into different food categories.
Limited Edition Seasonal Treats
Potential for creating unique and exclusive food items that cater to seasonal cravings.
Unconventional Burger Combinations
Room for experimentation and creating unexpected flavor combinations in the burger industry.

Sectors Adopting This

Food and Beverage
Incorporating pumpkin spice flavor into various food and beverage products can attract seasonal customers.
Restaurant and Fast Food
Introducing limited edition seasonal treats can drive customer excitement and boost sales.
Gourmet and Specialty Burgers
Experimenting with unconventional burger combinations can attract adventurous food enthusiasts.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 40%
Activity 53%
Freshness 8%

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