Decadent Summer Ice Creams

Häagen-Dazs' 2014 Limited Edition Ice Creams Simplify Fancy Desserts

Just ahead of the summer months, Häagen-Dazs is introducing two new limited edition ice cream flavors to its lineup, including 'Midnight Cookies & Cream Ice Cream' and 'Banana Split Ice Cream.' The Banana Split flavor is made up from a mix of whipped cream ice cream, banana ice cream, chunks of strawberry, cherries and fudge ribbons, which does sound like everything you'd need to make a pretty good banana sundae.

In addition to these two limited flavors, there's also a new limited edition ice cream bar, Pomegranate Dark Chocolate, which sounds equally as delicious. These limited flavors are joining Häagen-Dazs' other seasonal summer flavors like Bourbon Pecan Praline and Peanut Butter Pie, which will be available until September.

Limited Edition Ice Creams
Opportunity to create buzz and drive sales by releasing exclusive and unique ice cream flavors for a limited time.
Fancy Desserts Simplification
Innovative possibilities in simplifying and reimagining gourmet desserts into ice cream flavors to attract a wider audience.
Seasonal Flavors
Potential for creating seasonal ice cream flavors to cater to changing consumer preferences and drive product differentiation.

Industries Being Reshaped

Ice Cream Industry
Opportunity for ice cream brands to leverage limited edition and seasonal flavors to increase consumer interest and boost sales.
Dessert Industry
Disruptive potential in creating ice cream flavors that replicate or reimagine popular fancy desserts, offering convenience and novelty.
Food and Beverage Industry
Room for innovation in introducing unconventional flavor combinations and seasonal offerings in the ice cream segment to tap into consumer trends.
SCORE
2.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 40%
Freshness 8%