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Literary Fashion Confections

Shipley & Halmos x Chocolate Editions Gets Inspired by Roald Dahl

— December 14, 2011 — Lifestyle
While other fashion brands are releasing Christmas-inspired clothes, the Shipley & Halmos x Chocolate Editions release goes the culinary route.

The Shipley & Halmos x Chocolate Editions brings the creative fashion brand to the world of confections with limited edition cocoa treats. The flavors? Dark and white chocolate and natural strawberry to satisfy those taste buds. Each treat is packaged in its own original artwork created by the Shipley & Halmos' art department. The two brands have also drawn inspiration from Roald Dahl's Charlie and the Chocolate Factory by placing a golden ticket inside each pack. Receiving one will give the customer a coupon code good for any item in the e-commerce store for free!

Only 25 chocolate bars were produced and customers are limited to two purchases only. Get them now if you want that golden ticket.
Trend Themes
1. Limited Edition Collaborations - This trend showcases the potential for fashion brands to partner with other industries, such as confections, to create unique limited edition products.
2. Culinary Fashion Crossovers - The fusion of fashion and food offers opportunities for brands to tap into the market by creating fashion-inspired confections.
3. Experiential Packaging - The use of original artwork and hidden surprises, like a golden ticket, in product packaging enhances the overall consumer experience and creates opportunities for brand engagement.
Industry Implications
1. Fashion - Fashion brands can explore collaborations with different industries, such as confections, to create innovative products and expand their customer base.
2. Food and Beverage - The intersection of fashion and food presents opportunities for confectionery brands to create unique fashion-inspired treats and captivate a new market segment.
3. E-commerce - Incorporating engaging elements, like a coupon code hidden in packaging, enables e-commerce businesses to enhance customer loyalty and generate repeat sales.
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