Kith and Chips Ahoy! Debut Dessert Sandwiches and Apparel
Grace Mahas — December 15, 2023 — Marketing
References: kith
Kith, a renowned lifestyle and fashion brand, has embarked on an exciting collaboration with Chips Ahoy!, merging the realms of fashion and sweet treats. This partnership has led to the creation of limited-edition co-branded apparel and a special event at Kith Treats bars in both their SoHo and Miami Design District locations.
Available until December 17th, the collaboration introduces the "Kith Ahoy!" menu, showcasing a series of inventive dessert sandwiches. The Fiegster Chip Sandwich is a delightful concoction of Chips Ahoy! Original Cookie, mini marshmallows, cookies and cream, vanilla wafers, brownie bits, combined with Chips Ahoy! Frozen Dessert and Kith Treats Vanilla Ice Cream, all topped with marshmallow fluff. For a nutty flavor, The Wifey Chip Sandwich blends Chips Ahoy!
Chewy Cookie with hazelnut-filled wafers, Chips Ahoy! Frozen Dessert, Kith Treats Vanilla Ice Cream, and chocolate-hazelnut spread. Lastly, The Maia Chip Sandwich caters to fruit enthusiasts, featuring Chips Ahoy! Candy Blast Cookie, strawberries, cheesecake bites, Chips Ahoy! Frozen Dessert, Kith Treats Vanilla Ice Cream, and strawberry jam. This innovative collaboration offers a unique way for fans to indulge in their favorite flavors in an entirely new format.
Available until December 17th, the collaboration introduces the "Kith Ahoy!" menu, showcasing a series of inventive dessert sandwiches. The Fiegster Chip Sandwich is a delightful concoction of Chips Ahoy! Original Cookie, mini marshmallows, cookies and cream, vanilla wafers, brownie bits, combined with Chips Ahoy! Frozen Dessert and Kith Treats Vanilla Ice Cream, all topped with marshmallow fluff. For a nutty flavor, The Wifey Chip Sandwich blends Chips Ahoy!
Chewy Cookie with hazelnut-filled wafers, Chips Ahoy! Frozen Dessert, Kith Treats Vanilla Ice Cream, and chocolate-hazelnut spread. Lastly, The Maia Chip Sandwich caters to fruit enthusiasts, featuring Chips Ahoy! Candy Blast Cookie, strawberries, cheesecake bites, Chips Ahoy! Frozen Dessert, Kith Treats Vanilla Ice Cream, and strawberry jam. This innovative collaboration offers a unique way for fans to indulge in their favorite flavors in an entirely new format.
Trend Themes
1. Limited-edition Co-branded Apparel - The collaboration between Kith and Chips Ahoy! introduces limited-edition co-branded apparel, merging fashion and sweet treats in a unique way.
2. Inventive Dessert Sandwiches - The 'Kith Ahoy!' menu presents a series of inventive dessert sandwiches that combine the flavors of Chips Ahoy! cookies and Kith Treats ice cream, providing a new and exciting dessert experience.
3. Fashion and Food Collaborations - The collaboration between Kith and Chips Ahoy! showcases the merging of two industries - fashion and food, offering a new category of collaborative products.
Industry Implications
1. Fashion Retail - The limited-edition co-branded apparel collaboration between Kith and Chips Ahoy! presents an opportunity for fashion retailers to explore partnerships with food brands, expanding their product offerings.
2. Food and Beverage - The 'Kith Ahoy!' dessert sandwiches highlight the potential for collaboration between food and beverage companies, opening up opportunities for unique and innovative flavor combinations.
3. Lifestyle Experiences - The collaboration event at Kith Treats bars offers a new way for lifestyle experience providers to engage customers through immersive and interactive collaborations that go beyond traditional product offerings.
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