Skittles Desserts Capture the Tastes of Classic Treats
Michael Hemsworth — May 27, 2023 — Lifestyle
References: mars & talkingretail
The Skittles Desserts are arriving from Mars Wrigley in the UK to provide shoppers with a convenient way to enjoy their favorite treats. The candy features five flavors in the mix including Choco-Orange Cake, Strawberry Ice Cream, Cherry Cheesecake, Blueberry Tart and Lemon Pie, which each feature the signature crunchy and chewy texture of Skittles. The product will build on the success of the previously launched Skittles Squishy Cloudz and targets Gen Z with a penchant for fruit-forwards confections as a sweet treat.
Senior Brand Manager Ryan Pardo Roques spoke on the inspiration behind Skittles Desserts saying, "Skittles has delivered the number one NPD launch in the Fruity Confections category for the last four years, and we have the largest headroom to grow. That’s what we’re building on with the launch of Desserts, and we are confident in its potential to drive further growth, recruit new shoppers and drive relevance with Gen Z.”
Senior Brand Manager Ryan Pardo Roques spoke on the inspiration behind Skittles Desserts saying, "Skittles has delivered the number one NPD launch in the Fruity Confections category for the last four years, and we have the largest headroom to grow. That’s what we’re building on with the launch of Desserts, and we are confident in its potential to drive further growth, recruit new shoppers and drive relevance with Gen Z.”
Trend Themes
1. Dessert-flavored Candies - Creating candy flavors inspired by classic desserts could disrupt the traditional confectionery industry by appealing to Gen Z's love of sweet treats with unique flavor profiles.
2. Targeted NPD - Focusing on new product development that specifically targets the Gen Z market could prove disruptive innovation opportunities as this consumer group grows in purchasing power and influence.
3. Non-fructose Sweeteners - Developing new types of candy that use non-fructose sweeteners could create opportunities for disruptive innovation by attracting health-conscious consumers looking for healthier candy options.
Industry Implications
1. Confectionery - The confectionery industry may face disruption as candy companies explore new flavor profiles and ingredients that appeal to changing consumer preferences.
2. Food and Beverage - The food and beverage industry could be disrupted by the introduction of dessert-inspired candies that could appeal to consumers looking for innovative sweet treats.
3. Health and Wellness - The health and wellness industry may offer opportunities for disruptive innovation as candy companies develop products that use non-fructose sweeteners to appeal to the growing number of consumers looking for healthier dietary options.
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