Skittles Giants Gooey is the newest addition to the Mars Wrigley candy range that's formulated with an unexpected textural experience in mind.
The candy comes as an oversized version of the brand's signature mini, crispy candy treats to position them as a more substantial treat for kids and adults alike to try out. The candies will reveal a gooey center enjoy chewed to provide a juxtaposition to the crispy exterior, while also providing a burst of fruity flavor. The product is making its debut in the UK where shoppers can find it in 109-gram bags now with a 125-gram pouch slated to launch June 17, 2024 for £1.35.
Senior Brand Manager Alice Maramotti commented on Skittles Giants Gooey saying, "SKITTLES® Giants Gooey is the next major chapter in our innovation story, offering an impactful twist on a favourite SKU and taking our NPD strategy to the next level. By extending the SKITTLES® Giants range, for which 40% of shoppers are incremental to the category[iii], we will drive frequency and penetration among shoppers looking for a flavour adventure with a burst of intensity.”
Why This Trend Is Growing
- Oversized Candy Products
- Exploring the market potential of oversized candy products with unexpected textures for an enhanced snacking experience.
- Gooey Center Innovation
- Introducing gooey center innovations in candy products to create a unique contrast between texture and flavor for heightened sensory experiences.
- Innovative NPD Strategies
- Implementing innovative new product development strategies to drive frequency and penetration in the candy category with impactful twists on familiar SKUs.
Industries Being Reshaped
- Food and Beverage
- Opportunities for disruption in the food and beverage industry by introducing oversized candy products with unexpected textural experiences.
- Confectionery
- Potential for disruptive innovation in the confectionery industry through the introduction of gooey center innovations in candy products for unique taste sensations.
- Marketing and Branding
- Innovative NPD strategies present disruptive opportunities in marketing and branding to drive consumer engagement and category growth within the candy sector.
