In honor of the upcoming NFL Super Bowl XLVIII game, Skittles is releasing a special edition ’Seattle Mix’ of only green and blue candies — the official colors of the Seahawks and something running back Marshawn Lynch loves.
Skittles have played a huge part in Lynch’s football career, even since he was a kid. Whenever he’d score a touchdown during a Pop Warner Football game, his mother would give him the colorful candy "power pellets." Now, the tradition is continued by fans at football games and as Mashable notes: "this is such a common occurrence that supermarkets reportedly run low on supply of the candy on game days."
Lynch has long endorsed Skittles, but this deal will bring him financial compensation, as well as a $10,000 donation to his Fam First Foundation for every touchdown he makes on game day.
More Stats +/-
Mythical Treat Tutorials
Ironic Swimwear Themes
Iconic Candy Posters
Technicolor Toy Car Installations
Chromatic Candy Commercials
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.