Branding for the special edition Coca-Cola World Cup cans has just been released, keeping on theme with the street art motifs that are being used to promote this year's FIFA World Cup games in Brazil.
The cans were developed by the Coca-Cola Company, BGO and artist Speto, who is responsible for dressing up the cans in his graphic style. There were three unique cans created, including one with a soccer ball illustrated in the colors of Brazil's flag, a can showing four youthful faces and another with the iconic Coke bottle under a big, bright sun.
Since Coca-Cola is all about celebrating happiness and wouldn't miss a big event like the 2014 FIFA World Cup, these cans are a perfect way for the brand to put its cheerful stamp on the sporting event.
Key Themes Behind This Trend
- Street Art Branding
- Brands can leverage street art motifs to create unique and eye-catching branding materials.
- Special Edition Packaging
- Developing special edition packaging can help brands create buzz and connect with consumers during major events.
- Collaborations with Artists
- Collaborating with artists can bring fresh perspectives and unique designs to brand packaging, enhancing its appeal.
Where This Applies
- Beverage Industry
- Beverage companies can explore street art-inspired packaging to stand out on store shelves and engage consumers.
- Event Marketing
- Event marketers can partner with brands to create special edition packaging and merchandise that resonates with attendees.
- Art and Design
- Art and design industries can explore collaborations with brands to bring unique artistic elements to mass-produced products.
