Moxies, the popular restaurant chain, recently announced its brand relaunch and growth plans, complete with a refreshed name, logo, appearance, and an all-new campaign emphasizing handcrafted food and drinks made with fresh ingredients.
The 'Delicious is in the Details' campaign represents the high-quality experience guests can expect every time they visit Moxies. Moxies touts its rigorous service, innovative food and drinks, and overall guest experience in a new nationally televised commercial spot, billboards, and digital ads.
"This relaunch does not change who we are at the core. We are the same team, passionate about hospitality, the guest experience and fresh handcrafted menu items," says Joanne Forrester, President of Moxies. "This is a pivotal moment in our growth and in defining Moxies as a leading restaurant brand, and we could not be more excited about the journey."
Key Themes Behind This Trend
- Restaurant Rebranding
- Restaurants reimagining themselves and their identity to better appeal to customers and stay competitive in the industry.
- Handcrafted Menu Items
- A trend towards emphasizing fresh, high-quality ingredients in restaurants, leading to the creation of handcrafted menu items as a draw for customers.
- Digital Advertising for Restaurants
- Restaurants using digital media to advertise their menus, ambiance, and overall guest experience to attract customers.
Where This Applies
- Restaurant Industry
- Restaurants are recognizing the need for change and are investing in rebranding to better appeal to customers and stay competitive.
- Hospitality Industry
- The focus on exceptional service and guest experience is becoming increasingly important within the hospitality industry as customers seek out unique and personalized experiences.
- Digital Advertising Industry
- As more businesses invest in digital advertising, the industry is booming and evolving to better serve the needs of companies looking to reach customers through online platforms.
