Helping you multitask, Burger King has developed a 'Hands Free Whopper.' The device holds a burger up to your mouth so that you don't have to expend your precious energy to lift food to your face. Instead of waiting for your hands to lift your food to your mouth, the Hands Free Whopper gives you hot food instantly.
The campaign was developed in a joint effort between ad agencies DLC and Ogilvy for Burger King's 50th anniversary. Using the fast food chain's CRM database, 50 customers were chosen to be honored with the burger holders. An accompanying ad was produced where people are seen leading active and healthy lifestyles while having a whopper held in front of their face.
Hands-Free Burger Campaigns
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Mountainous Pork Patties
Excessively Towering Onion Burgers
Hamburger Eyeshadow Adverts
Exotic Fast Food
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.