‘Celebrate With a Bite,’ the McDonald’s Olympic ad, is a grand tribute to the Olympic victories of the past and a celebration of hope for the upcoming games. The commercial features footage of past games, dating all the way back to the 1950s. Hockey medals and figure skating medals are among those shown in the historical footage. The commercial climaxes with footage of athletics taking the iconic ‘bite’ out of their medals, followed by the quote ‘celebrate with a bit.'
This McDonald’s Olympic commercial showcases pride, joy and excitement at the upcoming winter games in Russia. It is also a showcase of past successes for the United States and holds up their record of accomplishments as a tradition to continue and even beat at the 2014 Winter Games in Sochi, Russia.