Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

White Castle's Fast Food Boxes Contain and Spell Out What You Crave

 - Aug 4, 2014
References: whitecastle & thedieline
These fast food boxes developed for the White Castle chain feature a design that spells out "Crave" when enough boxes are placed side-by-side. The bag and box designs by Zimmerman Advertising feature bold letters that don't necessarily make the word visible at a first glance. However, each of the fast food containers is printed with the #MyCrave tag, helping to tie the boxes in with a social food campaign.

As well as literally showing off the White Castle burgers, fries and sticks that people have been craving, the designs also celebrate the future of the food chain, since the more people crave these foods, the more White Castle will continue to be able to grow and expand as a business.