A Canadian Agency by the name of Cossette, devised a creative idea to advertise McDonalds 24 hour restaurant locations. They decided to create billboards that would only appear at night; throughout the day the board is blank, and once night falls, the message appears. The reflective billboard is activated with a driver’s headlight as they drive by, and the words “Open All Night” appear, along with the famous Golden Arches logo.
With so much advertising bombarding us everywhere, the reflective billboard only reveals itself when useful. Late night truck drivers and travelers would definitely appreciate knowing that a McDonalds is near by, and are the target market for late night diners. Companies, now more than ever, are coming up with creative ways to reach their audience.
McDonald’s reflective billboards are a simple yet effective marketing effort.