Burger King advertising rarely disappoints in terms of concept and execution. It seems as though the fast food company always has an interesting trick up its sleeve in terms of a campaign.
Thus, it's no surprise that the company's reputation exceeds North America and extends into Germany, as the current German Burger King advertising campaign is as innovative as its western counterparts.
The campaign features items off of the menu crafted completely out of type. The words spell out positive descriptions of the product, making the Burger King advertising campaign as effective as it is well executed.