The UTEC Billboard Campaign Produces Drinkable Water for Locals

 - Feb 22, 2013
References: & psfk
The UTEC billboard campaign is the very first of its kind. It is a potable water billboard generator that produces drinkable water from the air. Created for the University of Engineering and Technology in Peru, it brings attention to the fact that many locals often draw water from wells that can be polluted. Instead of taking chances, the UTEC billboard campaign provides purified water that is stored in tanks and can be retrieved by residents from taps at the base of the billboard.

Conceived and executed by ad agency Mayo DraftFCB, the UTEC billboard campaign was not created for a pure functional purpose. It also promotes the capabilities of the university. It relies on the compromising idea of give and take, which can only benefit both parties.