The bright yellow background and heavy block font are not the only aspects that make these creative event posters intriguing. Photographed and edited as if the posters were under a thin layer of clear water, these Tenerife Design Festival ads are three-dimensional. The campaign was run by Barcelona-based creative agency Lo Siento.
Most paper or digital posters are flat out 2D. Especially with heavier and tight-knit font, digital posters can even look like infographics. By adding this cool and refreshing effect of water, this campaign ad automatically becomes more meaningful with a sense of visual depth. The resulting effect is playful, attention-grabbing and visually fascinating, perfectly representing the annual design festival held in the Canary islands.
What's Driving This Trend
- Underwater Event Marketing
- Marketing campaigns featuring underwater visuals create a visually fascinating and memorable experience for consumers.
- 3D Advertising Posters
- Incorporating 3D elements into advertising posters adds a playful and attention-grabbing effect.
- Visual Depth in Design
- Adding depth to design elements creates a more meaningful and visually intriguing experience.
Who This Affects Most
- Advertising and Marketing
- Advertising and marketing agencies can utilize underwater visuals and 3D elements to create attention-grabbing campaigns.
- Event Planning
- Event planners can incorporate the use of underwater visuals in their event marketing materials to create a unique and memorable experience.
- Graphic Design
- Graphic designers can incorporate 3D elements and depth into their designs to create more visually intriguing graphics.
