The Lululemon CEO Campaign Goes Global via the Net

 - Jun 19, 2013
References: psfk
The Lululemon CEO Campaign takes to the net to scout out its next yoga master. As an interesting approach to hiring for the top position, this unique campaign strategy is quite direct, approachable and accessible to all. As quite a few CEO positions get filled using interior talent within the company, Lululemon is taking an exterior approach and going global with its recruitment via the Internet.

Ross Brooks at PSFK comments, "Fans of the high-priced brand are keen to have someone head up the company who will bring the quality back to their products. Having almost cult-status amongst yoga practitioners and even people who don’t exercise, the brand wants to go back to it’s roots." Will you apply to be Lululemon's next Chief Executive Officer?