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Mental Health First-Aid Training

Lululemon Just Announced a New Feature Available to All Employees

— February 10, 2022 — Marketing
Following its second Global Wellbeing Report, beloved Canadian brand lululemon introduces mental health first-aid training to all employees. This initiative is global and it will touch everybody in the company—from Educator to CEO—by 2023.

lululemon uses the Global Wellbeing Report as "a benchmark for wellbeing worldwide that assesses mental, physical and social wellbeing. This year's trend showcases that wellbeing has "edged upwards since last year, primarily driven by an increased focus on mental health." This move fits perfectly with lululemon's commitment to movement, mindfulness, and advocacy.

lululemon's mental health first-aid training comes at a time when individuals are continuously adapting to new ways of life during and post the COVID-19 pandemic. The brand is successful in being proactive about employee wellbeing, creating holistic opportunities for support and safe spaces to share life experiences. T

Image Credit: lululemon
Trend Themes
1. Mental Health First-aid Training - The implementation of mental health first-aid training in the workplace can serve as a disruptive innovation opportunity for companies to prioritize employee mental health and wellbeing.
2. Corporate Wellness Programs - The adoption of corporate wellness programs can be a disruptive innovation opportunity for companies to enhance employee productivity and reduce healthcare costs.
3. Mental Health Advocacy - Companies can leverage mental health advocacy as a disruptive innovation opportunity to destigmatize mental health issues and promote a culture of acceptance and support.
Industry Implications
1. Retail - With many companies struggling with employee retention, an investment in mental health training and support could be used as a way to attract and retain top talent in the retail industry.
2. Technology - Technology companies can leverage their resources to offer holistic mental health support, such as digital therapy, to employees as a disruptive innovation opportunity for employee wellbeing.
3. Healthcare - As a natural fit, healthcare companies can provide mental health support to both employees and the wider community as a disruptive innovation opportunity to improve outcomes and reduce healthcare costs.
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