In order to help protect the British bugs, Hilary Barnes has created this conceptual marketing campaign for 'Buglife.' Barnes explains that the group is a conservation community looking to protect endangered British insects.
The billboards are designed to grab the onlooker's attention as they are bright yellow and eye-popping. Giant bugs crawl across the billboards where there are worms, ladybugs and dragonflies included within the campaign.
Barnes explains that the concept of the billboards is to "associate the behavior of insects to human professions, in order to educate the public about the insect benefit to human life." In order to do this, job titles are placed under the bus where honey bees have the job title as "Security Guards" and the dragonfly becomes an "Optometrist."
Although some people may find bugs gross, they are important for the environment and have a positive effect on human life. Barnes creates educational billboards that British bugs will definitely approve of.