Fans of the stylish singer are sure to adore the Rihanna for River Island Autumn/Winter 2013 Campaign that might not feature RiRi herself, but certainly captures the essence of the Bajan singer.
Eccentric patterns are highlighted against city street scenes while the main photo from the campaign has several of the models speckled over a set of scaffolding. Fierce ladies strutting through streets in stilettos are plentiful as is the pairing of traditionally formal accessories like shoes being paired with tracksuits or bomber jackets.
There’s a definite sense of youthful street culture with the Rihanna for River Island Autumn/Winter 2013 Campaign and it’s no doubt to entice avid fans of the singer who’s renowned for her carefree style and attitude that have become something of a cultural statement for individuality.
What Makes This Trend Stand Out
- Street-chic Fashion
- Opportunity for fashion brands to create collections that blend urban street style with high fashion.
- Eccentric Patterns
- Potential for textile companies to develop bold and unique patterns that stand out in urban environments.
- Youthful Street Culture
- Opening for brands to tap into the cultural influence of street culture and connect with young consumers.
Sectors Adopting This
- Fashion Retail
- Disruptive innovation opportunities arise for fashion retailers to incorporate street-chic styles into their offerings.
- Textile Manufacturing
- Potential for textile manufacturers to create and supply eccentric patterns to the fashion industry.
- Marketing and Branding
- Opportunity for marketing and branding agencies to help brands connect with the youthful street culture and leverage its influence.
