The design house is synonymous with haute clothing that rivals other high end brands, but the Lanvin Homme Fall 2013 Campaign takes a rougher approach to advertising the fall fashions for men. Looking like a test shoot to gauge how the styles and models would capture, the Lanvin Homme Fall 2013 Campaign is somewhat rundown, a little bit obscure and decidedly underwhelming.
The edges of the prints look to copy that of a film negative and the heavily shadowed shots are quite shabby while still chic. Although the overall feel of the Lanvin Homme Fall 2013 Campaign is somewhat blah, it doesn't fail to highlight the somewhat quirky nature that the brand is known for with sophisticated styles to boot for the discerning gentleman.
Key Themes Behind This Trend
- Rougher Approach
- Opportunity for brands to experiment with unconventional advertising techniques to stand out in a crowded market.
- Film Negative Aesthetic
- Potential for fashion and photography industries to embrace a vintage-inspired look in their campaigns and products.
- Quirky Sophistication
- Possibility for brands to combine eccentricity with sophistication to target a niche market of discerning consumers.
Where This Applies
- Fashion
- Fashion brands can explore unconventional advertising methods and incorporate vintage-inspired aesthetics to attract customers.
- Photography
- Photography companies can offer film negative aesthetics in their services to meet the demand for a vintage look in campaigns.
- Luxury Goods
- Luxury brands can tap into the niche market of consumers who appreciate quirky sophistication in their products and advertising.
