The Sparklemasters sequinned billboards have revolutionized dull paper advertising with a new 3D attention-grabbing form. The device, created by Ned Kahn, uses a small grid of delicately attached sequins to a block of metal so that they shimmer and reflect once a breeze hits them.
Many retailers have taken to the innovative new advertising trend, such as Dior and other high end luxury fashion brands. The images are transferred into large scale advertisements through a process in Photoshop that matches pixels to each individual sequin. In an age where image is everything, these sequinned billboards bring advertisements to life and give the consumer a cultural experience.
These bedazzled billboards are more likely to be photographed and shared on social media for aesthetic purposes, which will raise the brands awareness even more.