To announce the launch of an exclusive limited-edition shoe line, basketball player Dwayne Wade didn't just put up a graffiti mural, he commissions a moving graffiti GIF. British street artist INSA wanted to make something that wouldn't just last a few weeks on the side of a wall, but would last forever on the Internet.
Making a graffiti GIF is a painstaking process. The graffiti GIF says "MAKE YOUR OWN WAY" in flashing red and white stripes with a flashing black and white-striped background.
Artist INSA had to first paint the wall with the image, then take a picture of it and then redo the whole thing over again with the stripes in a slightly different place. This whole process had to be done and redone several times to make the graffiti GIF smooth and seamless.