'Art Everywhere' is the world's largest public art exhibit. To accomplish this feat, the project made use of empty ad space around the United Kingdom. This is similar to the concept of 'brandalism,' where take over outdoor advertising space to subvert consumerist propaganda, but in a much more legitimate way.
Spearheaded by Sir Peter Blake, best known for his work designing the cover art for the Beatles album 'Sgt. Pepper and the Lonely Hearts Club Band,' Art Everywhere takes famous pieces of artwork and puts them on thousands of empty poster spaces. This includes wall installations on the sides of buildings, billboards and bus stops.
The public chose the art to be displayed from the national collection of British art.
What's Driving This Trend
- Public Art Exhibits
- Creating large-scale public art exhibits by repurposing empty ad spaces, providing opportunities for artists and engaging the community.
- Brandalism
- Using the concept of 'brandalism' to subvert consumerist propaganda by taking over outdoor advertising spaces in a legitimate and impactful way.
- Community Engagement Through Art
- Engaging the public and allowing them to choose artwork to be displayed, fostering a sense of local pride and cultural appreciation.
Who This Affects Most
- Advertising
- Opportunities for advertising agencies and brands to explore creative advertising approaches that incorporate public art displays.
- Art
- The art industry can benefit from increased visibility and exposure through large-scale public art exhibits in unconventional spaces.
- Urban Revitalization
- Initiatives like Art Everywhere contribute to urban revitalization efforts by transforming empty ad spaces into vibrant art installations.
