Italian ad agency Publicis Milan executed an incredible OOH campaign. Publicis Milan has managed to create a massive billboard that is advertising for outdoor insecticide Orphea, by turning a billboard in the Italian city into a massive sticky insect trap. This execution by Publicis Milan is absolutely genius; whenever you create any form of interaction it is always a success, even if the interaction involves bugs.
In the beginning, the billboard looked like an image of the Orphea spray can, but as the days passed bug after bug stuck to the billboard, in the shape of the spray that would typically come from the can. Publicis Milan applied transparent non-drying glue to the billboard paper -- the bugs didn't stand a chance with the attractive lighting during the night hours. This was a great execution displaying how effective the brand will be for taking care of bugs.
Why This Trend Is Growing
- Insect-trap Advertising
- The use of advertising billboards as insect traps using innovative technology.
- Interactive Outdoor Advertising
- The creation of interactive outdoor advertising that creates a unique experience for viewers using innovative technology.
- Non-toxic Pest Control
- The development of non-toxic pest control solutions that are effective in protecting public spaces from insect infestations.
Industries Being Reshaped
- Advertising
- The advertising industry can create innovative outdoor campaigns that incorporate technology and product functionality.
- Pest Control
- The pest control industry can develop non-toxic pest control solutions for outdoor spaces to address concerns about toxic exposure.
- Public Spaces
- Public spaces such as parks, transit systems, and public buildings can benefit from non-toxic pest control solutions that are effective and safe for people and the environment.
