A new billboard from the Employment Policies Institute went up in L.A. recently depicting a sad Justin Bieber mourning over the large teen unemployment rate. “Why is Justin Bieber so sad?” Asks the billboard. Next to this question is indeed a depressed-looking J-Biebs who just can’t seem to crack a smile.
The billboard goes on to answer this question: “Could it be because 24% of teens who want a job can’t find them?” How cheeky. By using Justin Bieber as the face for the ad, the Employment Policies Institute has created an eye-catching ad that humorously delves into a serious issue.
The job industry is definitely slower than in previous years with a sadly high rate of unemployment. By combining pop culture with the teenage demographic, the Employment Policies Institute has created a fun and captivating billboard.
Key Themes Behind This Trend
- Pop Culture Advertising
- Opportunities to use celebrities and pop culture in advertising to make important issues more engaging.
- Humorous Social Commentary
- Trends towards using humor to address serious social issues, such as high unemployment rates.
- Youth Employment Initiatives
- Push for more job opportunities and training for youth as a solution to high unemployment rates.
Where This Applies
- Advertising
- Opportunities for marketing and advertising agencies to create humorous and engaging ads that address serious social issues.
- Entertainment
- Opportunities for entertainment industries to partner with organizations to create pop culture-focused campaigns that bring attention to important issues.
- Workforce Development
- Opportunities for workforce development organizations to providing training and support for youth seeking employment.
