Justin Bieber is the New Face of the Employment Policies Institute
— May 29, 2013 — Life-Stages
References: minimumwage & adweek
A new billboard from the Employment Policies Institute went up in L.A. recently depicting a sad Justin Bieber mourning over the large teen unemployment rate. “Why is Justin Bieber so sad?” Asks the billboard. Next to this question is indeed a depressed-looking J-Biebs who just can’t seem to crack a smile.
The billboard goes on to answer this question: “Could it be because 24% of teens who want a job can’t find them?” How cheeky. By using Justin Bieber as the face for the ad, the Employment Policies Institute has created an eye-catching ad that humorously delves into a serious issue.
The job industry is definitely slower than in previous years with a sadly high rate of unemployment. By combining pop culture with the teenage demographic, the Employment Policies Institute has created a fun and captivating billboard.
The billboard goes on to answer this question: “Could it be because 24% of teens who want a job can’t find them?” How cheeky. By using Justin Bieber as the face for the ad, the Employment Policies Institute has created an eye-catching ad that humorously delves into a serious issue.
The job industry is definitely slower than in previous years with a sadly high rate of unemployment. By combining pop culture with the teenage demographic, the Employment Policies Institute has created a fun and captivating billboard.
Trend Themes
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Pop Culture Advertising — Opportunities to use celebrities and pop culture in advertising to make important issues more engaging.
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Humorous Social Commentary — Trends towards using humor to address serious social issues, such as high unemployment rates.
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Youth Employment Initiatives — Push for more job opportunities and training for youth as a solution to high unemployment rates.
Industry Implications
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Advertising — Opportunities for marketing and advertising agencies to create humorous and engaging ads that address serious social issues.
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Entertainment — Opportunities for entertainment industries to partner with organizations to create pop culture-focused campaigns that bring attention to important issues.
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Workforce Development — Opportunities for workforce development organizations to providing training and support for youth seeking employment.
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