With a brand new exhibit featuring scientific facts about human sexuality, Science World has come up with a clever campaign featuring suggestive imagery accompanied by interesting blurbs.
While the graphics are what grab the initial attention of viewers, it is the factoid written across the bottom of each billboard that piques their interest. Facts that many people didn't know but will definitely want to know more about, such as the notion that orgasms can actually relieve pain, will have people lining up to get their tickets to this exhibit so they can discover even more tidbits about sex.
Without exploiting the subject matter, Science World has managed to make the theme of sexuality an interesting topic without the use of excess nudity or otherwise pornographic imagery.
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