DDB Stockholm created two funny ads for McDonald’s Sweden, targeting senior citizens. The ads sit side-by-side and are nearly carbon copies of themselves. The ads are have a lot of negative space and have just a few lines of text. Even from far away, the red, white and yellow color scheme makes its branding clear.
The first ad reads: "If you’re above the age of 65, you get a free cup of coffee with any menu” and the second one reiterates its point by stating the same again and repeating "We said..."
The ads play on the stereotype that elderly people are hard of hearing. Even though the ads might seem a little harsh, DDB Stockholm's art director Gustav Holm notes that "In Sweden even older people have a sense of humor."