Design company Maricor/Maricar are renowned for its brightly colored works of embroidered art, but the company's latest project in collaboration with the Hong Kong Airport sees these creative thinkers using thread styles to ingeniously advertise food like you've never seen before.
Using highly detailed images of bean pods, shrimps, tomatoes and much more, Maricor/Maricar's vibrant creations aren't just nice to look at, but they actually serve to spell out the names of delicious airport dishes that would otherwise go unnoticed.
A visually appealing and overall intriguing alternative to the dull approach most major airports take when it comes to selling food, Maricor/Maricar's advertising technique is a great example of the relatively low cost, alternative styles of artwork that companies and institutions can use to jazz up their all-too-typical approaches to eating.
Key Themes Behind This Trend
- Embroidered Advertising
- Maricor/Maricar's innovative use of embroidered art to advertise food opens up opportunities for businesses to explore unique and attention-grabbing advertising techniques.
- Alternative Artwork
- The use of alternative styles of artwork, such as embroidery, presents disruptive innovation opportunities for companies and institutions to differentiate themselves from the traditional approaches to marketing.
- Creative Menu Design
- Maricor/Maricar's embroidered food menus showcase the potential for creative and visually appealing menu designs that can enhance the dining experience and attract customers.
Where This Applies
- Hospitality
- The hospitality industry can draw inspiration from Maricor/Maricar's embroidered food menus to create visually striking menus that entice customers and enhance the dining experience.
- Advertising and Marketing
- Maricor/Maricar's innovative use of embroidery as a form of advertising presents new opportunities for the advertising and marketing industry to explore unique and attention-grabbing approaches to brand promotion.
- Retail
- The retail industry can incorporate elements of alternative artwork, such as embroidery, to create visually appealing displays that capture customer attention and enhance the shopping experience.
