Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Ocean's Creative Print Ad Illustrates How to Overcome Bad Smells

 - Sep 20, 2014
References: adeevee
This creative print ad from Ocean promotes its air freshener without the use of any fragrance or scratch and sniff elements. The magazine advertisement takes up two pages and interacting with it is like watching a story unfold.

The clever ads are set up with a close-up of a face on each page and a cleverly positioned nostril, aligned with the bottom corner. To turn the page, readers need to pinch the nose, reminding them of a bad smell. Once this page is flipped over, and the reader has released their grasp on the page, this reverse side shows how much easier it is to breathe in a fresh scent with one of Ocean's air freshener sprays.