Fancy a joint? A joint of lamb, that is.
To launch BMF’s campaign for Meat and Livestock Australia on the first day of spring, commuters across the country were met by hippies pushing plastic sachets of the sweet, green stuff - rosemary that it is. What better accompaniment to a delicious lamb roast or lamb wrap?
Local commuter hot spots across Sydney, Melbourne, Brisbane, Perth and Adelaide were targeted during the morning rush hour.
The new spring campaign launches nationally today as a 45 second TVC (featured), and will also be supported by point of sale, outdoor, and online.
Hippie Lamb Parties
More Stats +/-
Gadgets Made of Meat
16 Carnivorous Art & Design Pieces
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
BMF ‘Meat and Livestock Australia' Campaign for Spring
- By: Ben WallingtonSep 1, 2009