This year Toronto's Luminato Festival took place inside an abandoned east end generating station. When choosing a venue for an event or party, it is important for companies to take the theme into consideration. This event played on the theme of 'industry versus nature' in a literal way.
The Luminato Festival is an interactive festival that uses art to change people's outlook on the world. To honor this year's theme, the event was held inside an abandoned generating station. The raw space was transformed into a garden party, complete with chirping birds and custom-made swing sets. The tables were topped with edible herb centerpieces and guests were encouraged to use garden shears to take a sample. The industrial touches helped to bring the theme alive and immerse guests in the artwork.
The success of the Luminato Festival demonstrates the importance of finding a venue that perfectly complements the theme of a party.