Molitalia collaborated with the advertising agency Brandlab to create a packaging design that uses continuous image labels to wrap around the entire package. Molitalia is a food company that uses rectangular boxes for its products. Instead of cutting off the images used on the front of the boxes, Brandlab extended the image to fold over the corners.
Some boxes use clear plastic to act as a window into the package instead of a continuous image. This is used for the boxes of pasta and still folds the plastic window over the corner to show a unique perspective of the contents. In order to present a cohesive brand image, it was important to ensure that the plastic was folder over in the same way as the photographs.
Brandlab also used a bold red color to enhance Molitalia's overall appearance and stand out in the supermarket shelves.
What's Driving This Trend
- Continuous Image Labels
- The use of continuous image labels that wrap around the entire package presents opportunities for brands to create visually striking packaging designs.
- Plastic Window Packaging
- Using clear plastic windows that fold over the corner of the package offers a unique perspective of the product and creates opportunities for innovative packaging designs.
- Bold Colors in Packaging
- The use of bold colors, such as the bold red used by Molitalia, can help brands enhance their overall appearance and stand out on supermarket shelves.
Who This Affects Most
- Food Packaging
- The food packaging industry can explore new designs and techniques using continuous image labels and plastic window packaging.
- Advertising & Marketing
- The advertising and marketing industry can assist brands in creating visually appealing designs that make use of continuous image labels and bold colors.
- Supermarket Retail
- Supermarket retailers can benefit from innovative packaging designs that utilize continuous image labels and bold colors to attract customers and stand out on the shelves.
