Fruit is often called nature's candy, and this packaging created by Scholz & Friends Berlin for Von und zu Tisch gives new meaning to the term.
As part of this design, clean, fresh and organic fruits like figs, apples, oranges and plums are encased in twisted candy-inspired wrappers. This collection of boldly colored 'Natural Sweets' was created to help make healthy fruits more appealing to both kids and adults alike. Although fruits come in their own natural packaging, the addition of this organic paper wrapping actually helps to extend the freshness of the produce.
As a result of introducing the playful Natural Sweets packaging, Germany's Von und zu Tisch has found that the sales of its fruits have almost doubled.