Edibles brand Wyld has launched a range of cannabis-infused gummies made with real fruits like strawberries, lemons, peaches, huckleberries, and more. The gummies come packaged in a paperboard pouch decorated with illustrations of whatever fruit the pouch is flavored with. The pouch is fully compostable, child-resistant, and market-compliant so that consumers can enjoy these treats without harming the environment once they are finished. The brand’s new packaging perfectly aligns with its mission to give back to communities, protect the environment, and contribute to societal change.
“Packaging in other industries often starts with brand standards, but because of Wyld’s commitment to sustainability and compliance, we worked in the other direction. We began our package design process with the fully compostable and child-resistant/market-compliant requirements,” said the Wyld team in a statement.
Image Credit: Wyld
Why This Trend Is Growing
- Compostable Packaging
- Brands can explore creating fully compostable packaging for their products, aligning with the growing consumer demand for sustainable options.
- Real Fruit Infusions
- Companies can explore incorporating real fruit into their edible products to appeal to consumers seeking natural ingredients.
- Child-resistant Packaging
- Developing child-resistant packaging for products can help brands not only meet legal requirements but also increase consumer safety and trust.
Industries Being Reshaped
- Cannabis
- The cannabis industry can embrace sustainable packaging and real fruit infusions in their edibles to appeal to environmentally-conscious consumers.
- Food and Beverage
- Incorporating real fruit in packaging and exploring compostable materials can provide a unique selling proposition for food and beverage companies seeking to differentiate themselves in the market.
- Consumer Goods
- Companies in the consumer goods industry can explore developing child-resistant packaging for their products to meet legal requirements and ensure consumer safety.
