Weird Al's 'Squeeze Box' is a boxed set of the comedy musician's entire oeuvre up until now. What separates the set from atypical anthology isn't the music on it -- though Weird Al fans know how great the music is -- but the packaging in which it comes. Weird Al's Squeeze Box comes in a mock accordion, the performer's signature instrument.
Not only is the box set sold in an accordion, but that accordion will be an exact replica of Weird Al's. Expanding that accordion opens up slats that house the CDs themselves. Those discs include all 14 of the comedian's studio albums.
The set is currently only available for pre-order, with an expected release date of November 24, 2017. As one might expect, the delay is due to the unprecedented custom packaging.
What's Driving This Trend
- Custom Packaging
- Companies can differentiate their products by creating unique packaging that reflects their brand identity.
- Themed Collectibles
- Creating collectibles with a unique theme can appeal to fans and help generate buzz around the product.
- Reviving Retro Formats
- Modernizing older formats like box sets or cassettes can provide a nostalgic experience for consumers while also appealing to new audiences.
Who This Affects Most
- Music Industry
- Music artists can create themed box sets that offer unique packaging and exclusive content to entice fans to purchase the physical copies of their albums.
- Entertainment Industry
- TV shows or movie studios can create themed collectibles that can help promote their content and provide a unique merchandising opportunity.
- Consumer Goods Industry
- Companies can create unique packaging for their products that can help differentiate them from competitors and attract more customers.
