These Proactiv Solution bottles by Kate Carmack are an ingenious concept for the three-step acne treatment.
Noting that the current design of Proactiv is quite clinical, Carmack's packaging concept takes a minimalist approach, but in a very clever way. The bottles make the order that they should be applied in quite clear, without simply stamping the numbers one, two and three on them. The bottles use graphics with perfectly-placed lines to form abstracted numbers. The forms of the bottles interlock when they are lined up beside one another, sculpting a perfect trio. This subtly communicates that each puzzle-piece like bottle is integral to the Proactiv Solution.
In addition to providing interest and a form of visual instruction, Carmack's design is also gender-neutral.
Shapely Numeric Bottles
More Stats +/-
Endearing Animal Branding
Bold Eye-Catching Branding
Scaly Chromatic Packaging
Lonely Acne Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.