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Nutrition-Focused Branding

RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits

— April 1, 2014 — Lifestyle
Lauren Nicole Foot recently completed this branding design for RAW, a health-focused bar and kitchen located in Vancouver, Canada. Minimalist text stating the benefits of the product is used so that customers can understand the advantages of these drinks immediately, and not become distracted with overcrowded details.

The text has been attached directly to the clear glass bottles, making the color of the drinks stand out and provide the perfect backdrop for the lettering. Each drink is named after a certain beach or hiking spot in beautiful Vancouver, so one of the goals with this branding was to associate the healthy results of combining outdoor activities with food that supports this lifestyle. The text on the back stating the health benefits of these drinks achieves this goal while ensuring the packaging will stand out on the shelves.

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