The makers of Hand Crafted Maple Syrup turned to the capable hands at the Canadian design firm TACN Studio to create packaging for the company's premium product.
TACN Studio designed packaging that is both physically and metaphorically transparent. Housed in a clear bottle, the outstanding color and consistency of the Hand Crafted Maple Syrup is the product's main selling point. The brand proudly shows they have nothing to hide, packaging each batch of maple syrup according to its quality, which is visually discernible in the viscosity and richness of the syrups.
The typography is clear, simple and seemingly devoid of style. As TACN Studio stated "it's not a sales pitch, just pure unaltered product." By creating a packaging with few frills, TACN Studio avoids drawing attention away from the enticing look of the product itself. Virtually unfounded in the marketing world, TACN Studio has manufactured the simplest representation of the product possible, yet has created a package that holds a lasting impact.
Beautiful in its simplicity and enticing in its single-minded devotion to the syrup it houses, the Hand Crafted Maple Syrup is left to sell itself with its alluring color and rich consistency.