Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Transparent Minimalist Packaging

Hand Crafted Maple Syrup is See-Through

— November 17, 2011 — Lifestyle
The makers of Hand Crafted Maple Syrup turned to the capable hands at the Canadian design firm TACN Studio to create packaging for the company's premium product.

TACN Studio designed packaging that is both physically and metaphorically transparent. Housed in a clear bottle, the outstanding color and consistency of the Hand Crafted Maple Syrup is the product's main selling point. The brand proudly shows they have nothing to hide, packaging each batch of maple syrup according to its quality, which is visually discernible in the viscosity and richness of the syrups.

The typography is clear, simple and seemingly devoid of style. As TACN Studio stated "it's not a sales pitch, just pure unaltered product." By creating a packaging with few frills, TACN Studio avoids drawing attention away from the enticing look of the product itself. Virtually unfounded in the marketing world, TACN Studio has manufactured the simplest representation of the product possible, yet has created a package that holds a lasting impact.

Beautiful in its simplicity and enticing in its single-minded devotion to the syrup it houses, the Hand Crafted Maple Syrup is left to sell itself with its alluring color and rich consistency.